STYLES

POPULAR MUSIC GENRES
rap, pop, hip hop, rap, indie, alternate, jazz, metal, dubstep

IN CONCERT AND 'AS LIVE' FOOTAGE
where the event is live or uses footage from one of there concerts so it shows audiences live reactions this allows for the audience to see real emotion, i believe this was successful for the audience to see the emotion on the performers and audience face and with it being in a concert setting it means that any interactions between performer and audience become more interactive for the viewer. this video does it well with plenty of shots into the crowed to show its a live show and i personally enjoy the video.


ANIMATION
Animation is an art form that allows the watchers to see the person/focus in an out of body experience. it also can brings fantasy to normal situations it also allows for things to be exaggerated a lot such as in this video, the video shows people playing video games but it shows it as much more grander than it is. this is a good example of it as the tempo and visuals makes the audience feel hyped and energetic for this event. The fast pace and fast editing of the video gives the person energy and readiness to do mostly anything.


INTERPRETIVE
videos that are open to interpretation. and tell the audience to look deeper for the meaning behind the music video. depending on the intended audience this may be difficult then most other songs as if you give a deep powerful image to a kids song or a song where kids really enjoy it the message maybe lost or at least wasted on them. with handlebars it is all open to interpretation as this video could have multiple meanings and messages that it wants to convey and it is up to the viewer to decide what that message is.
NARRATIVE
narrative is another word for story. this means that the song is driven through a a story it is usually a song shown through how this story affected somebody's life if the song was depressing/sad while the ending of more happier story is a bit more exaggerated and shows how the character has developed over the song to where he or she is now but in the of this song it is depressing using subtle imagery such as stan watching over Eminem in the window at the end as well as it being through letters makes it depressing as well which works well in this song.

IMPRESSIONIST
its very similar to surrealist as it shows your images that you many not want to believe are real as they are often deformed or altered or just crazy, In this song it is just crazy and doesn't make me uneasy but does give me a weird feeling when watching it so i guess it is successful in its task as it gives distortions and altered forms of the same images and sounds but enough to break realism.
SURREALIST
they often show people on drug or a death experience which causes for a out of body/trip experience which shows people in the lead up or during the event. the lyrics at usually literal and slightly depressing but the images is often deluded/altered in some way which gives it a new look and slightly changes its meaning. this song does this very well with supernatural events or magic which alters everything so it does work with in the context of a surrealist song as its idea of greed can change someone who is down on his or hers luck if a powerful message but the alterations and delusions in the video give it an alternative perspective.

PASTICHE/HOMAGE
these are ways of tributing a song or music video to a creator, film or TV show. this is a beautiful homage to the late paul walker as i know many people who have cried to this song making it one of the greatest songs of all time and that is a sign of an amazing song.

PARODY
this is done for comedic value and is either about an artist and there song or about a problem that the artist or artist consider nothing much. the song is made to make people laugh but as well as this it is to still entertain and show a bands style of music. this shows all the song or at least most of the songs with the same 4 chords in most songs that became hits. this is very funny but also shows how accustomed we are to hearing the same things over and over without even realising it.

REFERENCING
this is referencing to movies and TV shows taking the clips of the movie or show and using that as the footage for the video this is not only to advertise the band but the movie as well. this is to give extra revenue both to the film and talent. this is mainly to advertise the movie which it has done fairly well as it does make people wonder where the song is from or how the artist is so it is a win win for both parties. i personally like the music and didn't realise this song was in the film until a second     re-watch of the film so it has succeed to get people to watch the movie again.

Techniques

Cutting to the beat
cutting to the beat involves music and a music video. when you watch a music video, you can notice the scene cuts to another scene on a certain lyric. when you watch the video, you can actually take the lyrics and breaks it in to pieces/scenes where the music cuts to another shot. https://www.youtube.com/watch?v=SBjQ9tuuTJQ 

Effects
Any sort of sound effect or special effects used in the music video with this it is all about how much or how many effects are in the video such as if it is to many then it looks tacky and fake as well as messy and lazy while with the right amount of effects they look good quality and shows effort.
loyal supernova- https://www.youtube.com/watch?v=PiHOonldMPU

Miming and lip syncing
Is a technical term fro matching lip movements with pre-recorded sung or spoken vocals that the listeners hear through speaks, either through PA system speakers in a 'live' performance or television or cinema speakers in the case of a lip synced TV show or film performance, mime is simply meaning the artist is using a special technique.
See you again - https://www.youtube.com/watch?v=RgKAFK5djSk

Playback and lip sync
a term that refers to when (during a performance) a musical group play a prerecorded track and lip syncs on the stage
the new rock group used playback instead of actually singing/performing the song on stage. as this gives more way of letting the group dance and sing while dancing and singing at the same time as he or she can just mouth the words also if this is done then any wind and any other sound effects uncontrollable of the artists hands can be removed if they are recored in a studio and they lip synch the words.  https://www.youtube.com/watch?v=Yc7-krRX8uA
as this is apparent in the song SING by Pentatonix as most if not all shots take place outside of a studio and there is no natural or environment sounds such as cars or wind

Multi-image
Multi-mage is a technique where multiple videos are on one screen. This generally shows more than one thing going on and the editing is critical with this technique.
rap god- https://www.youtube.com/watch?v=XbGs_qK2PQA

Camera movements
Just like in any form of video media there will always be certain camera movements that are used for different reasons; an establishing show will generally set the scene at the beginning; a long show will normally set out the location of a closer scene, so the audience have a better understanding of the atmosphere;

Camera angles
Just like movements, camera angles makes a huge impact on the meaning and style of the music video, Wherever a camera is placed can show the bower of the artists/ characters. or sometimes it can show an exact location from where we should be seeing it. by choosing different angles the viewers have a different view of the action which makes it more interesting and everybody will have their own way of watching it. - https://www.youtube.com/watch?v=1AJmKkU5POA

Chroma key
Chroma key effects are when music videos are shot in front of a green screen. this means that a block colour behind the artists and is replaced by another picture / video. sometimes the quality doesn't always look as good if the background is of a specific location but they are sometimes used for upbeat dance. but in the case of eminems - like toy soldiers it is used for a different reason it is to set the stage for each part and gives a background for the song and visual
https://www.youtube.com/watch?v=lexLAjh8fPA

conventions of music videos

Lyric interpretation
how the lyrics are thought of or what people believe that each lyric means or what is ment by each lyric. In all songs the lyrics can be literal and they describe what you see or they can be thought provoking.


Extending or consolidating meaning
This is when you use symbolism and mise en scene to push the meaning or at least create more meaning or to bring the lyrics together into a visual explanation of what the song actually means


Focus on the performer
there is 3 types of performance dance, song and instrumental in this example this is an example of an instrumental piece


Lighting for mood
The lighting of the music video is just as important as in other media outlet such tv, radio, film magazines most media outlets require lighting for a different mood to one another


Pace and cuts of the music video
this is to suit the pace of the song as the faster the song cuts the faster the music usually which gives more immersion to the song for the audience as the song is dictating the pace of the visuals


Camera angles
the different camera angles will affect the story of the video as each camera angle gives a different view and it gives a different meaning for each