techniquesof tv adverts

I used secondary research for the purpose of finding out the different styles and techniques of tv adverts, as this will enable me to analyse 2 tv adverts.

hidden message- hidden messages is also known as subliminal messaging where a message is presented to the audience however it is only seen quickly, subliminal messages are delivered by the way if an image or word being flashed for a millisecond on a screen, audio played in the background or images or words hidden within a scene or ad we're viewing that we aren't consciously aware of seeing/hearing the messages.

The AT & T used subliminal messaging in one of there adverts. The subliminal message that the used was making objects in the background varying  in height from shortest to tallest to look like
wireless signal points on a phone as AT & T deals with mobiles and wireless signals.

overt message- overt messages are  that are clearly and openly displayed on screen to sell the product. however these can also be applied.

oral-B tooth brush is a example of overt messaging as the advert shows people with shinny white teeth and that it follows its tag line of 'the toothbrush used by dentists' and they are having a real life dentists to promote the product and everyone in the advert is wearing white clothing to show purity and to represent teeth. it also is very positive making it seem like a good product to own

emotional response- adverts try to drawn on the emotion response of the audience to make them sad or upset. companies also draws on emotion response as emotion plays a significant part in the product we buy.
we chose to buy a product that; to solve a problem; stop something happening that we fear; plays upon guilt or compassion; seeks to help are social points.

solving a problem-adverts that show a product or a service solving everyday problems to make it relatable.

the solving the problem advert just like this tesco advert shows and takes advantage of the target audiences emotion of stress and worry and then it provides them with a solution to solve the problem there by taking advantage of the emotion and turning it in to happiness or calmness making it so the audience feels that way as well.

celebrity endorsement celebrity endorsements adverts are advert which features someone famous who is usually associated with the brand who then appeal to the brands target audience.

the advert made by BT shows the marketing team showing there super fast wifi with help from a celebrity which is in a series of adverts with different celebrities and shows a person who has been on the rise with amount of productions and films she has been in meaning she is easily recognised

repetition- repetition in adverts the is use in the form or a song, slogan or brand names as the audience remember each of those thing better through repetition.

The repetition of the song that the go compare man sings in the first go compare advert is an example of repetition used in adverts as there a limited lyrics to the song and it repeats the lyrics it does have over and over again. However this was a successful advert due to the repetition as go compare got global recognition for the song and the tune and has stuck with the audience for years.

shock tactic- charitable and campaigning organisations use shock tactics in there adverts in order to draw on fear and compassion to raise money for their cause.

the british red cross advert shocks the audience by showing them what is going on in other places in the world and using disturbing imagery that the audience cant relate to and this makes the audience worry and be scared for the people in the advert causing for a reaction or action from the audience to help out there organisation or charity.

sex- advertisers use the phrase "sex sells" as a way of advertising the produce as they recognise that human sexual attraction and impulse perhaps a stronger then any other emotion making the advert and product more memorable.

This fiat advert uses sexual refrences and caters to male and there sexual egos by saying if you buy and drive this car women will find you more sexually attractive and that using this product uses
direct address- a direct address advert is were the advertisers speak directly to the audience this get the audience involved and asking themselves questions which are relevant to the product.

intertextuality- Intertextuality in adverts is where an advert refers to another media outlet (for example tv, film and magazine) they may use the character, music or other elements from the text.

nike used doc from back to the future as it make senses as during the film they advertised a pair of nike shoes which are identical to the ones in the film as well as the setting in a american mall which has the same name as the
voiceover- voice over in an advert is were the audience is addressed directly and used to promote recognition and memorability. celebrities are often used.

theses are used to reinforce the memory of the advert with a voice that people can remember as the voice is easily recognisable than the face.

special language- is language that suits the product; a product advert would use positive language to promote a positive message/image about the product; charitable cause would use more emotive language to appeal to audience compassion

with direct address the advert makes you more invested into the product or in this case the charity and the words such as 'never' or phrases like 'this is happening more' makes the watcher wanting to do more to help the animals as there is a feeling of helplessness or hopelessness

stereotypes- stereotypes are used in adverts as an oversimplified depiction of a particular group as in adverts there not time to explain the characters so stereotypes give information at first glance

done for comedic effect and give people a look into other peoples lives without going to there country also this plays into many stereotypes that english think of americans and vice e versa.

music- some tv adverts will use music and artists to advertise there product as well as raising the artist profile

depending of the tone of the music that determines what we feel the musical add is to either give us something catchy to get stuck in our heads or have it be something that we can relate to that product or service ass with things such as go compare or we buy any car it is very catchy but this is very sad and the music fits it